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50 Maneras de analizar el tráfico de tu sitio web

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Desde el analisis del trafico en paginas web, pasando por el estudio de otros metodos, hay una infinidad de herramientas que puedes utilizar para ver desde donde vienen y hacia donde van tus visitas y que te ayudaran entre otras cosas a saber que es lo que les gusta o como ven tu sitio web, lo que en definitiva te ayudara a mejorar el contenido.

En esta lista, veremos 50 herramientas que nos permitiran tener el control absoluto de nuestro trafico. Como siempre, si ha sido util, compartela y dejame tus comentarios.

Web Traffic Visualization

Las herramientas de visualización utilizan una variedad de métodos para mostrar los que hacen los usuarios despues del clic en las páginas individuales de tu sitio Web para ayudarte a hacer ajustes de diseño que hagan hincapié en el contenido.

ClickTracks – Software de analisis corporativo, muestra navegación de los usuarios directamente en las páginas de su sitio web.

Crazy Egg – Proporciona "Mapas visuales de Calor" para mostrar donde están haciendo clic sus visitantes.

Indextools – Proporciona paquetes de analisis web con informes en tiempo real. La función "Path Explorer" proporciona una superposición visual del comportamiento de los usuarios en linea.

Intellitracker – Software de analisis corporativo como IntelliMaps con la recientemente publicada función para visualizar la actividad del usuario.

VisitorVilleAplicación de Windows que le ayuda a visualizar el tráfico de su sitio web como la interfaz de un juego de vídeo-, por ejemplo, personajes animados que representan a un visitante a su sitio web.

Blog and RSS Feed Analysis

FeedBurner – The most widely used tool for measuring stats on RSS feeds for blogs and podcasts, FeedBurner reports and trends subscribers, incoming links, and visitors. FeedBurner was recently acquired by Google.

MeasureMap – Provider of web-based tool for tracking blog traffic, inbound links, comments, etc. The company was acquired by Google while still in beta and is currently not offering new accounts.

Mint – An installable application for measuring traffic, referrers, and feeds, aimed primarily at bloggers.

Performancing – Aimed at small to medium size sites and blogs, provides data on individual visitors and tag cloud views of referring sources in addition to standard statistics.

Pheedo – Tracks stats relating to RSS advertising, including subscribers, number of views for different pieces of content, and conversion rates from the ads in your feeds.

Technorati – Measures the popularity of blogs based on the number of people that have “favorited” them using the service.

Market Research Data and Site Rankings

Alexa – Provides widely-reported and widely-criticized statistics on relative popularity of web sites, based on usage of those that have installed the Alexa Toolbar.

Compete – Uses a diverse set of tools for measuring traffic and popularity of web sites.

comScore – Market research firm that publishes reports on Internet usage and trends.

Hitwise – Market research firm, provides analysis on key websites in more than 160 verticals.

Nielsen//NetRatings – Offers web analytics package that compares your site with others in your industry. Produces widely followed research reports in dozens of different Web verticals.

Analytics Software Packages

Clickability – Provides imWare, which includes web-based tools for adding Email This, Save This, and Print This functionality, and then provides stats on each respective tool and how it is being used.

Clickfox – Provides an analytics tool based on “artificial intelligence” technology that makes specific recommendations for your web site with a focus on usability.

Clickstream – Markets Datasherpa Web Analytics to hosting providers.

Coremetrics – Provides analytics software with a focus on delivering information on actual customer behaviors.

DeepMetrix – Provices LiveSTATS analytics software with versions for enterprise users, small business, and ISPs.

Fireclick – Offers analytics package that integrates with paid search engines, e-mail providers, affiliate programs and more in order to provide a consolidated view of all site activity.

Google Analytics – Google’s free analytics software. Includes tight integration with AdWords (see also: 27 Features that Make Google Analytics Best of Breed). Unlike some enterprise apps, the stats are usually on a delay of a few hours.

Hitslink – Around since 1999, offers a Professional and Enterprise version of their web-based real-time reporting package.

iPerceptions – Provides “attitudinal analytic solutions” looking at customer behavior both online and off.

Manticore Technology – Includes Web Analytics as part of their Virtual Touchstone “demand generation” suite.

Maximine – Offers full suite of analytics software to handle privacy, accessibility, site quality, legislative compliance, web standards enforcement and traffic tag validation issues

MetriServe – Web-based analytics solution, also offers gadgets for Windows Vista and Mac OS X to get up-to-date stats on your desktop.

Moniforce – Offers two versions of the webSensor analytics package, Enterprise for high traffic sites and a light version called Commerce.

Mtracking – Dubs itself a “visitor relationship management service” with two different analytics packages.

Nedstat – Offers two analytics products – a more lightweight service called Sitestat and enterprise-focused Nedstat Pro.

SPSS – Provides “Predictive Web Analytics” by providing lists of the visitors most likely to convert.

Omniture – Offers three web analytics products; SiteCayalyst for traffic analysis, DataWarehouse for list generation, and Discover for segmenting large chunks of data.

OneStat.com – Provides a range of analytics packages from small to large web sites, as well as a free counter that anyone can use.

Optimal IQ – Provides Marketing Webtools, along with ClickForensics product for monitoring click fraud.

Quova – Analytics software with a focus on measuring the effectiveness of marketing strategies by geographic region.

SiteClarity – Web analytics with reports in areas including marketing, site optimization, and customer retention.

SiteCounter – Offers free stat tracking of key metrics like visits, page views, and referring source for sites with less than 250,000 visitors per month.

Unica – Offers NetInsight for enterprise-class web analytics and NetTracker, for small and medium businesses or internal sites.

Visual Sciences – Formerly WebSideStory (one of the earlier large web tracking companies), today the company offers the HBX Web Analytics package aimed at high traffic sites.

WebAbacus – Performance and Effectiveness product provides a variety of analysis of designed-focused reports.

WebSTAT – Provides installable client-side analytics package that includes more than 40 canned reports.

WebtraffIQ – Analytics package tracking site traffic, effectiveness of emails, and offline campaigns.

WebTrends – One of the top players in analytics since the early days, the company now offers multiple tiers of software packages for different size businesses and specific industries.

SiteMeter – Provides a basic free tracking service for measuring visitors and page views, and a premium version with more features with pricing based on page views.

Log File Analysis

123LogAnalyzer – resides on your web server and analyzes your web site’s log files. Provides stats on visitors, geographic regions, popular content, etc. Starts @ $14.95/user.

Analog – One of the longest running stats packages, Analog is open source and provides basic statistics like number of visitors, referring source, and popular content.

AWStats – An open source, installable stats page, AWStats analyzes your raw log files to produce a number of graphical reports. The software can also be used to provide analysis of FTP log files and mail log files.

Webalizer – Downloadable, open-source analytics software that generates reports from your site’s log files.

 

About the Author

Ari BrailovskyFanático de Apple, Internet Marketer, social media analizer, super geek, y en mi tiempo libre, Ingeniero de Hardware, programador y diseñador de software. Quieres saber mas de mi? -->  http://www.arielbrailovsky.com/sobre-mi/ View all posts by Ari Brailovsky

Déjame un comentario antes de irte!

Muy bueno…!! Hay tantas herramientas útiles y tu has listado algunas que conocía y otras que recién descubro ahora. Gracias por tu trabjo y felicitaciones por todo lo que aportas a la comunidad.
Saludos,
Al Bizzo

killoquin says:

La verdad me sorprendiste Ariel con el tema de estadistica sobre el trafico de la web pues yo solo uso google analytics, ya tomo nota de todas estas paginas que nombras, gracias por informarnos

Catalina says:

Hola Ariel..
Yo lo que quisiera saber es cual de estas sirve más para que el blog sea más visible, para recibir más tráfico pues..

Yo estoy usando Mint actualmente…

Son interesantes revisaré esas paginas y analizarla para aplicarlas a mi blog y a mi web futura!!

Gracias por la info Ariel

Saludos!!

Madre mía! Sólo usaba menos de la mitad de las páginas para medir estadísticas que mencionas.
Me voy a guardar bien guardadito este post para ir probando todos los días una nueva página y medir las estadísticas.

Gracias, Ariel
Mari Carmen

Excelente..!! lo conocía muchas de estas paginas y herramientas pero algunas m faltaban. Ahora a ponerse a la acción, gracias por recopilar y compartir. este vale MUCHO…

Un abrazo,

Eloy Romero L.
http://www.triunfaya.com

Luz Martin says:

Magnifica Recopilación Ariel!! Me gustó :D

@Luz_Martin

“50 Maneras de analizar el tráfico de tu sitio web” –> http://www.arielbrailovsky.com/2010/03/2

50 Maneras de analizar el tráfico de tu sitio web – via @secretosenred http://www.arielbrailovsky.com/2010/03/2

Tonyfalcon says:

RT @secretosenred: 50 Maneras de analizar el tráfico de tu sitio web – via @secretosenred http://www.arielbrailovsky.com/2010/03/2

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